From Too Many Ads to a Small Budget: 3 Marketing Challenges for Small Businesses.
Too Much Noise, Not Enough Connection.
Everywhere we look online, we are bombarded with ads. From LinkedIn to Google, Facebook, Instagram and TikTok…it’s wall-to-wall. The problem? People are switching off. They’re blocking ads, scrolling past, and looking for something they can relate to.
The Solution: If you want to get noticed, you’ve got to stop shouting and start connecting with real stories and content that connects. Revisit your customer profiles and journey maps and make sure your messages address the pain points at each stage.
Finding Good People is Hard.
Everyone’s chasing the same skilled marketers…the ones who know their way around AI, SEO, and paid/ unpaid ads and web development. For smaller businesses, it feels like a tug-of-war with big companies that can pay more. Training people up is worth it, but it takes time and money of which both are in short supply. If you’re not up for recruiting, partnering with a local marketing agency is an option.
Budgets are Tight, and Sales are Critical.
When money’s tight, the marketing spend is the first thing people question. Is it working? The average ‘Cost Per Lead’ for a small business can be surprising, ranging from $10 to $200 (remember though, sometimes a higher CPL that converts can be more valuable). Striking the right balance of marketing activity counts, and it’s tough to demonstrate success in terms of ‘return on investment’. Fact: Brands are built over years and not months or promotions, there is no zero to hero. Still, every dollar must show it’s pulling its weight. Not just likes or clicks but real sales and valuable leads.
Be patient and avoid marketing agencies that promise miraculous results. Get your basics right – define your customers and connect with their problems on the channels they use most.
If you’re not getting results, contact www.GroundGameMarketing and we’ll help you audit what’s happening under the hood.