Our Solutions
We’re here to help you build the kind of marketing skills that give you confidence...no fluff, just stuff that works.
Whether you’re tweaking what you’ve got or starting fresh, we’ll roll up our sleeves with you to shape a strategy that fits.
We get small businesses, because that’s who we work with every day.
It’s not about fancy jargon or sky-high agency fees—it’s about real advice, simple tools, and smart decisions that make a difference.
Our 6 Step Process
Customer Personas
Customer personas are informed profiles that represent the key traits, needs, and behaviours of your target audience. They’re important because they guide marketing decisions...ensuring messages, channels, and offers speak directly to the people most likely to engage and buy.
Customer Journey Mapping
The customer journey is the path people take from first hearing about your business to sticking around long-term. By carefully mapping this process, you can uncover the moments that matter most, so you can move forward with confidence and head off any problems before they occur.
SWOT Analysis
Our SWOT analysis blends qualitative content with maths to help businesses identify true strengths, weaknesses, opportunities, and threats with the goal of creating market leadership. It shifts focus from competing in saturated markets to uncovering paths for growth.
Unique Selling Proposition
Your Unique Selling Proposition (USP) is the clear reason your business stands out. It's the specific benefit or value that makes your offer different from the competition. It's important because it helps attract the right customers, guides your messaging, and gives people a compelling reason to choose you over others.
Competitor Analysis
The Blue Ocean Strategy Canvas is a visual tool that maps how businesses compete across key areas, helping them spot opportunities to stand out and create a new market space. It’s important because it shifts focus from beating competitors to delivering unique value, making competition irrelevant.
Your Marketing Plan
This is where you’ll roll up your sleeves and we'll dive into writing your 'go to market' strategies. We’ll help you fine-tune your marketing plan, figure out the budget, map out your communications plan, and set up the KPIs to get things rolling. I’m also up for joining your marketing meetings to share some tips and keep everything on point.
Focusing on the basics
Ground Game Marketing coaching helps make sure your marketing strategy lines up with your business goals and sets up a solid foundation...but that’s just the start.
If you’re new to marketing, we’ve got you covered. We’ll teach you the basics and show you how to kick things off the right way. Already have a plan but it’s not quite working? No worries...we’ll figure out what’s missing and help you turn it around.
Do you have a solid brand strategy? Do you understand the challenges your customers are dealing with? If not, you could be losing them early on in your sales and marketing process.
Whether you’re rolling out a new product or putting the spotlight on a service, we’ve got the know-how to give you the direction you need.
Marketing packages tailored for you
We’ve put together an easy-to-follow, 6 stage coaching package to help you build your marketing strategy from scratch.
1. First up, we kick things off with a free 'Discovery Phase'. This is where we take a good look at where you’re at right now and dig into the opportunities waiting for you.
2. Then, we get into the nitty-gritty with a detailed internal audit and review. Using tried-and-true marketing frameworks, we’ll cover things like market attractiveness, strategy mapping, checking out the competition, identifying customer pain points, and putting together clear customer profiles. This step is all about challenging your perspective and setting you up for smart, strategic decisions.
3. Finally, we’ll show you how to put together a go-to-market strategy that includes a clear communications plan, a budget, and the key metrics you’ll want to keep an eye on. We’ll break things down into simple, actionable steps so you can confidently tackle every part of your strategy like a pro.
"Marketing is half art and half science. The secret sauce is to develop an achievable and measurable plan. Sometimes, things go wrong...every mistake is a learning opportunity.
- Ground Game Marketing