No ad budget? No problem. I recently worked with a local computer servicing lab in West End, Brisbane that had zero spend and no idea where to start.
We mapped out his customer journey and activities quickly saw that his online presence was missing a few basics. With a simple strategy, we boosted visibility and phone calls without spending a cent.
At Ground Game Marketing, I specialise in helping businesses grow sustainably. Here’s what worked:
- Show up where your customers are looking. Keep your Google Business Profile updated…hours, services, photos, and regular posts. Ask happy customers for reviews. Google rewards active profiles, and trust builds quietly.
- Team up with locals. Partner with nearby businesses that serve similar customers. Co-host a workshop or share content. It’s a win-win that expands your reach.
- Share content that makes life easier. Post simple, helpful tips on Facebook or LinkedIn. Avoid jargon at all costs. Try local blog topics like “What happens in a full PC service in West End.” Repurpose what works into videos or checklists.
If you’re growing without a budget, I’d love to hear your story.