Right, it's time to review your marketing plan, but where do you start? I recommend a 6 monthly review. It's well worth the exercise to see what's happening under the hood. Here's my checklist of where to focus.
1. Reach the Right Audience (Not Just Anyone)
Marketing isn’t about shouting into the void...it’s about connecting with the people who matter most to your business.
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Define your ideal customer: Are they time-poor tradies or style-savvy retailers?
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Craft messaging that resonates: Use tone, visuals, and offers that feel familiar and relevant.
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Use tools like Google Analytics and your website stats to see who’s visiting—and who’s converting.
2. Check Your Online Results
Your digital presence should be more than just pretty...it should perform.
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Track activity: Monitor clicks, calls, form submissions, and sales.
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Stay goal-focused: Align your efforts with clear outcomes like leads, bookings, or purchases.
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Refine your strategy: Use data to spot trends, fix weak spots, and double down on what’s working.
3. Review Your SEO & Messaging
If your site isn’t showing up or showing up for the wrong things, you’re missing out.
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Make sure your keywords match your customer’s intent.
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Use Google Search Console to track visibility and fix issues.
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Check your mobile experience: Fast load times, responsive design, and intuitive navigation are non-negotiable.
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Remember: Google prioritizes mobile-first. So should you.
4. Audit Your Channels
Where are your leads really coming from?
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If your Facebook ads are underperforming but your SMS campaigns are buzzing, shift your spend.
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Use tools like Facebook Insights, email dashboards, and Google Analytics to compare ROI across platforms.
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Don’t be afraid to pivot—smart marketing is agile marketing.
5. Revisit Your Customer Journey
Every touchpoint should guide your audience from curiosity to conversion.
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Map out your journey: Website → Socials → Email → Action.
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Ensure consistency in tone, visuals, and calls-to-action across all channels.
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A seamless experience builds trust. Inconsistency is a conversion killer.
Ready to Level Up?
Need help building or reviewing your go to market strategy? Reach out to us at GroundGameMarketing.com — we’ll help you cut through the noise and make tactical practical.