Everywhere we look online, we are bombarded with ads. From LinkedIn to Google, Facebook, Instagram and TikTok…it’s wall-to-wall. The problem? People are switching off. They’re blocking ads, scrolling past, and looking for something they can relate to.The Solution: If you want to get noticed, you’ve got to stop shouting and start connecting with real stories and content that connects. Revisit your customer profiles and journey maps and make sure your messages address the pain points at each stage.

Right, it's time to review your marketing plan, but where do you start? I recommend a 6 monthly review. It's well worth the exercise to see what's happening under the hood. Here's my checklist of where to focus.