OK, so you want to attract more customers and generate sales qualified leads (SQL's) using your online content. You craft e-book's, how to guides and checklists and add them to your website and wait for customers to make contact. I've seen many businesses miss 'lead gen' opportunities using this approach and there is a better way.
No ad budget? No problem. I recently worked with a local computer servicing lab in West End, Brisbane that had zero spend and no idea where to start.
Everywhere we look online, we are bombarded with ads. From LinkedIn to Google, Facebook, Instagram and TikTok…it’s wall-to-wall. The problem? People are switching off. They’re blocking ads, scrolling past, and looking for something they can relate to.The Solution: If you want to get noticed, you’ve got to stop shouting and start connecting with real stories and content that connects. Revisit your customer profiles and journey maps and make sure your messages address the pain points at each stage.
Right, it's time to review your marketing plan, but where do you start? I recommend a 6 monthly review. It's well worth the exercise to see what's happening under the hood. Here's my checklist of where to focus.
What tends to happen: You’ve got the passion, you've got the product, and you’re keen to get it out there—so you jump straight in. But without a clear plan, it’s like heading on a day trip without directions…you’ll end up lost.
