Making Tactical Practical
We’ll help you build the marketing skills you need to make smart, confident decisions that actually work.
Our thing? Helping small to medium sized businesses nail down solid, impactful marketing strategies that work.
Need a quick tune-up? We’ll tweak and align your strategy. Starting from scratch? No problem—this is what we do best.
Get the tools and advice you need without shelling out for those expensive agencies.
What We Do
Discovery
First things first – we’ll take some time to get to know you and your business better. We’ll chat about your goals, future plans, and how we can pitch in to help. If it’s easier, we can do this online too.
The first 45-minute discovery session is free.
The Strategy Process
Here’s where we deep dive into your product/ service, brand, and marketing strategies to find the gaps. From there, we’ll map things out, checking out market trends, what your competitors are up to, how your customers interact, building out the customer journey map and developing customer profiles...the essentials of any marketing plan.
The Action Plan
This is where you’ll roll up your sleeves and dive into crafting your 'go to market' plan. We’ll help you fine-tune your marketing plan, figure out the budget, map out your communications plan, and set up the KPIs to get things rolling. I’m also up for joining your marketing meetings to share some tips and keep everything on point.
Focusing on the basics
Ground Game Marketing coaching helps make sure your marketing strategy lines up with your business goals and sets up a solid foundation...but that’s just the start.
If you’re new to marketing, we’ve got you covered. We’ll teach you the basics and show you how to kick things off the right way. Already have a plan but it’s not quite working? No worries...we’ll figure out what’s missing and help you turn it around.
Do you have a solid brand strategy? Do you understand the challenges your customers are dealing with? If not, you could be losing them early on in your sales and marketing process.
Whether you’re rolling out a new product or putting the spotlight on a service, we’ve got the know-how to give you the direction you need.
Marketing packages tailored for you
We’ve put together an easy-to-follow, three-step coaching package to help you build your marketing strategy from scratch.
1. First up, we kick things off with a free 'Discovery Phase'. This is where we take a good look at where you’re at right now and dig into the opportunities waiting for you.
2. Then, we get into the nitty-gritty with a detailed internal audit and review. Using tried-and-true marketing frameworks, we’ll cover things like market attractiveness, strategy mapping, checking out the competition, identifying customer pain points, and putting together clear customer profiles. This step is all about challenging your perspective and setting you up for smart, strategic decisions.
3. Finally, we’ll show you how to put together a go-to-market strategy that includes a clear communications plan, a budget, and the key metrics you’ll want to keep an eye on. We’ll break things down into simple, actionable steps so you can confidently tackle every part of your strategy like a pro.
"Marketing is half art and half science. The secret sauce is to develop an achievable and measurable plan. Sometimes, things go wrong...every mistake is a learning opportunity.
- Ground Game Marketing