Our Story
Ground Game Marketing was founded by Chris Mayo, a well-seasoned marketing expert with over 25 years of experience crafting marketing strategies for local, national, and international brands.
After decades in the corporate world, Chris chose to step away from the 'rat race' to focus on empowering small and medium sized businesses with the marketing coaching and guidance they needed.
His mission is simple: to turn the tactical into practical.
Marketing Savvy
I'm a visionary and well qualified Senior Marketing Executive (Chief Marketing Officer) with a proven track record of driving marketing strategy, fostering cross-functional collaboration, and building high-performance teams.
I excel at crafting and executing go-to-market strategies supported by data insights, customer-focused campaigns, and operational excellence.
I'm an accredited Certified Practising Marketer (Australian Marketing Institute) with 25 years experience specialising in product development, FMCG, retailing, chemicals, automotive, franchising, mining, and industrial products.
"I'm passionate about building impactful brands, empowering teams, and turning marketing strategy into tactics that are practical and easy to follow".
If you're looking for a marketing coach to challenge your business and marketing strategy, I’d love to work with you.
Testimonials
Working under Chris’s leadership was a privilege; he is one of the most empowering and supportive marketing leaders I’ve encountered.
Chris leads with clarity, trust, and encouragement, giving his team space to grow, innovate, and excel with his guidance.
His balance of strategic thinking and genuine people leadership is admirable.
Chris brings out the best in others, and I’ve grown as a marketer under his guidance.
Chris is a driven, results orientated marketing professional capable of communicating clearly with people on all levels.
He has demonstrated an intimate knowledge of all facets of brand building and taking that brand and its message to the end-user.
A pleasure to deal with someone who "gets it".